Art Gallery of Alberta

Refinery Fashion Challenge

Refinery Fashion Challenge!

Calling the Edmonton fashion industry! 

The Art Gallery of Alberta is seeking five teams made up of passionate fashion enthusiasts to take part in a Project Runway-inspired fashion challenge during the next late night art party, Refinery, on Saturday, March 24, 2012. Taking inspiration from the event’s theme, Sewing the Heartland, teams will be tested on knowledge, style and creativity with a time-based outfit challenge. An expert panel of judges will determine each team’s fate with a live vote and critiquing (al a Canada’s Next Top Model/Dragon’s Den/Iron Chef/every other contest reality show) at the end of the night.

In addition to being featured at one of Edmonton’s most talked about (and tweeted) events, each team will be given the opportunity to showcase two pre-made outfits for voters to drool over. The winning team will also receive a #fantasticallyfabulousfashionprize.

Selected Teams

The selected teams for the Fashion Challenge are:

D.I.Y. Dolls
Tressa Heckbert
Sharman Hntiuk
Kim Sloan
Cleo Zuurdeeg

Raelee Balanag
Brittany Schulz
Malorie Urbanovitch

Jenna Frost
Talya Macedo
Cassy Meier
Genette Salgado

Salgado Fenwick
Shauna Force
Shelan Reason
Linda Ritter

The Triple Horns
Devon Beggs
Jericho Cender
Karen Vaguilar

The judges for the Fashion Challenge are:

Brent Assenheimer, Ponytails and Horseshoes
Nicola Gavins, Nicola Gavins Make-Up Artistry
Caroline Gault, FASHION Magazine



Teams should represent a diverse mix of talent from the Edmonton fashion community. Ideal candidates include, but are not limited to: designer, illustrator, writer, blogger, model, store owner. For example, your team could include 1 designer + 1 boutique owner + 1 stylist.


To enter your team, please submit the following information to Emily McCormick, Public Programs Coordinator at

  • Team name
  • Team members’ names, brief bios and contact information (phone and email)
  • Statement of intent (50 – 250 words)

The AGA will be accepting submissions until Friday, February 24, 2012 at 5 pm. We thank everyone who applies, however, only teams who are selected will be contacted.

Contest Rules

  • All participants must be 18 years of age or over
  • Teams must have between 3 – 4 individuals
  • Teams must use only the materials provided by the AGA
  • One team member must model the outfit during judging
  • The outfit challenge must be completed in the time allotted by the AGA
  • All participants must sign a letter of agreement with the AGA in order to participate

About Refinery

Refinery is an interactive ‘late night art party’ that features projects by local artists, designers and performers. Refinery aims to develop strategic local relationships and provide new audiences with access to art in its many diverse forms, media and manifestations.

Fantastically Fabulous Fashion Prize

Winners of the Refinery Fashion Challenge will receive a professional look-book photo shoot courtesy of Aaron Pedersen (with 3TEN Photo) and Mode Models. This package, valued at over $3000, includes:

  • One-on-one photo session for up to 15 looks
  • One professional model to be featured during the photo shoot
  • Professional editing services
  • Digital copies of high res images to use in print or on the web

The winning team of the Refinery Fashion Challenge will be determined by an expert panel of judges the night of the event.

Photo session to take place over one day, and may feature no more than 15 “looks.” Session to take place in Pedersen Photography’s studio. Winning team is responsible for all hair, wardrobe, make-up and styling. Prize package includes digital images only.

Aaron Pederson

Aaron Pedersen, a commercial and editorial photographer, co-founded 3TEN Photo with Eugene Uhuad in 2003. He has since worked on behalf of leading Alberta agencies Mode Models and Red The Agency, and for magazines FASHION and Western Living. For a piece in Alberta Venture, he won the 2011 Best Photo award from the Alberta Magazine Publishers Association. Pedersen is known for uncomplicated setups that let the lens absorb his subjects’ personalities.



Mode Models

Visionary, chic, ethical, audacious – these are the diverse words that describe Mode Models, a perennial name in the world of fashion. Mode Models is an international modelling agency that discovers, promotes and represents talent at the highest levels of the industry.