Art Gallery of Alberta

Turn it UP NORTH video contest

For Immediate Release
September 15, 2011

EDMONTON, AB – In celebration of the recently opened exhibition UP NORTH, the Art Gallery of Alberta (AGA) announces the launch of the Turn it Up North video contest, running September 15-October 17, 2011. The public is invited to put themselves out there by creating one minute videos of performances (singing, playing music, dancing, acting, telling jokes, etc.) in the wild. The contest winner will receive two tickets to the AGA’s Refinery late night art party on November 19, 2011 and a prize package courtesy of Camper’s Village. The top ten videos will be screened at Refinery.

The contest winner will be decided through public ‘likes’ on the AGA’s Facebook page. Submissions and voting will close on October 17, 2011 at 5 pm. The winner will be announced via the AGA’s Facebook and Twitter on October 18 at 9 am. Participants must be 18 years of age or older.

To submit, participants are asked to upload their videos to YouTube and then share that YouTube link on the AGA’s Turn it Up North event page on Facebook or via an online form on the AGA’s website. All videos will also be posted to the AGA’s Turn it Up North submission gallery.

Full details and contest rules can be found at

For those needing an instrument for inspiration, the AGA will be distributing free mini harmonicas at random locations in Edmonton throughout the contest run. Harmonica drop locations will be announced through AGA status updates and tweets.

The Saturday, November 19 Refinery late night art party will be inspired by the recently-opened exhibition UP NORTH. Tickets for the party will be available online at to AGA Members on October 17, 2011 and to the general public beginning on October 31, 2011. Details about this event, including an announcement of a guest Creative Director, will be released in the coming weeks.

The AGA’s Refinery is a series of late night, experimental art events themed around current exhibitions. Each party in the series features a new mix of Alberta-based talent, including visual artists, dancers, DJs and more. The series, launched in February 2010, has attracted more than 3,400 people, with tickets to most parties selling out in advance.


UP NORTH is an exciting new exhibition that brings together the work of four internationally renowned contemporary artists from three circumpolar countries: Jacob Dahl Jürgensen / Simon Dybbroe Møller (Denmark), Ragnar Kjartansson (Iceland) and Kevin Schmidt (Canada). Evoking nostalgia for the wild, romantic landscape that was pictured by artists in the 19th century, each of these artists uses the landscape as a site for an event in which the artist becomes the performer. On view until January 8, 2012, this exhibition was curated by AGA Deputy Director / Chief Curator Catherine Crowston.

The Art Gallery of Alberta is a centre of excellence for the visual arts in Western Canada, connecting people, art and ideas. The AGA is focused on the development and presentation of original exhibitions of contemporary and historical art from Alberta, Canada and around the world. The AGA also offers a full-range of art education and public programs. Founded in 1924, the Art Gallery of Alberta maintains a collection of more than 6,000 objects and is the oldest cultural institution in Alberta and the only museum in the province solely dedicated to the exhibition and preservation of art and visual culture. The AGA recently underwent a major re-building project. Designed by Los Angeles architect Randall Stout, the 85,000 sq foot (7,900 sq metres) new AGA opened to the public on January 31, 2010. The new Gallery features three floors of premiere exhibition space; the City of Edmonton Terrace; the Singhmar Centre for Art Education; Zinc Restaurant; Shop AGA; Ledcor Theatre and an Art Rental and Sales Gallery.


For media information, please contact:

Alison Bulloch, Media Relations & Communications Coordinator
T: 780.392.2468 E:

The Art Gallery of Alberta is a not-for-profit organization that relies on the support of its Members, donors, sponsors and government. The AGA is grateful for the generous support of the many public and private donors and sponsors who have made the AGA’s New Vision possible, as well as the ongoing support of the City of Edmonton, the Alberta Foundation for the Arts, The Canada Council for the Arts and our Members.